We all have them: brands, products, and people we love (and those we don’t like so much).

The Winning Over Blog looks at the court of public opinion: how some brands win us over and capture our attention. Along the way, we’ll look at examples of brands that have done it right, talk about the psychology and sociology of branding, and dive into some of the tools and practices defining modern marketing communications.

Posts are written by marketing communications leader Genevieve Barber. With 20 years of PR, Communications, and Marketing experience and a background that spans consumer brands, gaming, tech, and the non-profit world, Gen brings a mix of insider experience and genuine curiosity.